Cobalt Labs is the AI-native growth team for ambitious DTC and brick-and-mortar brands. We become your CMO, your operators, and your coach — so your team stays lean and your numbers don’t.
We’re the AI-native growth team that becomes your CMO. We move fast, teach as we go, and turn your founder energy into compounding revenue.
Most agencies are slow. Most consultants only give advice. Cobalt Labs is neither — we’re an AI-native growth team that becomes a hands-on extension of yours.
Most agencies move slowly. Most consultants only give advice. We do neither.
We work closely (and quickly) with a small number of brands at a time and become an extension of your internal team — your CMO and hands-on growth marketing crew. You stay lean. We bring the firepower, the systems, and the playbook. And we teach you how to run it.
We help you build the foundation for a brand people will remember and a website that’s ready for sales on day one.
A brand people remember and a website ready for sales.
Once your product is live, we focus on getting the right customers through the door — reliably, and at the right cost.
A repeatable acquisition system, tuned to your economics.
Unlock the next stage of growth — compounding revenue from people who already love you.
Scalable growth that turns first-time buyers into loyal customers.
We build the intelligence layer that lets a small team out-execute one ten times its size. But AI alone doesn’t build brands. It needs the strategy layer of nuance, timing, positioning — things that matter for growth. That’s where we come in.
Most agencies sell you a 6-month deck. We run a weekly sprint loop so you see compounding wins from week one. Audit. Plan. Ship. Review. Repeat.
Deep dive on your data, brand, audience, and economics. We end the week with a single shared roadmap.
We wire up tracking, creative engine, retention flows, and the AI ops layer that runs underneath it all.
Real creative, real campaigns, real landing pages. We push tests live and measure what actually moves revenue.
We share the results, refine the playbook, and keep iterating alongside you — improving what works, fixing what doesn’t, and scaling what does.
Here’s what happened when a handful of founders gave us the keys for a quarter or more.
A modern physical therapy brand scaling clinic by clinic. We rewired growth and retention end-to-end — local launch playbooks, paid acquisition, and a lifecycle engine that compounds across markets as new locations come online.
A category-defining menopause brand with a hero product to amplify. We grew email revenue 30% QoQ and turned their best-selling neck roller into a flywheel — paid acquisition, creator partnerships, and a fully automated email + SMS lifecycle program designed to keep customers coming back.
Evolved the brand from a strong local presence into a cohesive, conversion-driven digital experience. What started as design support quickly expanded into leading the brand across every customer touchpoint — from email and web to social, print, and brand messaging. The result was a more unified brand, a stronger customer experience, and a digital presence built to support long-term growth.
A NYC acupuncture studio bridging modern wellness and traditional Chinese medicine. We overhauled every PDP — vibrant imagery, deeper service stories, the TCM lineage made tangible — and tuned the lifecycle engine alongside. Web conversion and bookings up 28%; email CTR up 2.5% QoQ.
Coming out of a brand refresh, Biopure was ready for an email overhaul. We audited from automation flows to ongoing campaigns — redefined customer audiences, and pointed the engine at growth and retention. Result: 74% QoQ email revenue growth.
We take on a small handful of brands per quarter. Two spots open right now.
Let's go“They walked in like they’d been here for years. Three weeks later we had a new website, new leads, and were shipping more than we had in the previous twelve months.”
Cobalt is small on purpose. Every person here has scaled a real brand 0→1 and beyond. We don’t hand you off to juniors. We don’t hide behind decks. We do the work, on the call, with you.
Brand & growth lead. Years inside high-velocity DTC and four-wall brands. Translates founder vision into a CMO-level plan you can ship by Friday.
Engineer-turned-operator. Built the AI ops layer that powers Cobalt’s daily testing engine and wires every account into one place.
UX/UI designer and a seasoned web developer in one. Emily ships pixel-perfect, conversion-grade interfaces — design systems and brand expression that make competitors look amateur.
No deck-only quarters. Every week ends with something live or shipped to your inbox.
Our job is to make ourselves replaceable. You leave each sprint smarter than you came in.
We cap at five brands. We’d rather turn you down than spread thin.
We report transparently — wins, losses, and the tests that taught us something.
Book a 30-minute call with us to see if there’s a real fit. Tell us a bit about your brand and we’ll be back within one business day.
We’ll be back within one business day. Probably sooner.