Meet your newest CMOs.

COBALT
LABS.

Background image

Who we are.

We work with founders who don’t wait for growth — they design it. Cobalt is a growth lab fueled by curiosity, sharp thinking, and a healthy obsession with what actually works.

We're not here to play it safe. By blending strategy, experimentation, and creative problem-solving, we work hands-on to design growth systems, test assumptions, and scale what works.

No fluff.
No vanity metrics.
Just momentum that compounds.

Growth systems designed to scale

Story-driven web experiences that convert

Make retention and LTV your unfair advantage

Hands-on growth operators

Fast-paced, focused experiment sprints

Featured works.

Launched the world's first retinol gummy

This is a feature description spanning a couple of lines.

Feature title.

Feature title.

Feature title.

This is a feature description spanning a couple of lines.

Modern acupuncture studio lands $5M

This is a feature description spanning a couple of lines.

#1 Doctor-recommended brand for UTI prevention

This is a feature description spanning a couple of lines.

What we do.

[01]

Website CRO

Conversion-first UX & CRO

Shopify landing page testing

Performance optimization (speed, flow, clarity)

CMS Integration

We design and build shops that don’t just look good — they earn their keep. From high-converting landing pages to full Shopify ecosystems, every experience is engineered around user behavior, performance, and measurable growth. If it doesn’t move the metric, it doesn’t make the cut.

Work image
Work image
[02]
Brand positioning & story
[03]
Growth experimentation
[04]
Retention, LTV & lifecycle

[01]

Website CRO

Conversion-first UX & CRO

Shopify landing page testing

Performance optimization (speed, flow, clarity)

CMS Integration

We design and build shops that don’t just look good — they earn their keep. From high-converting landing pages to full Shopify ecosystems, every experience is engineered around user behavior, performance, and measurable growth. If it doesn’t move the metric, it doesn’t make the cut.

Work image
Work image
[02]
Brand positioning & story
[03]
Growth experimentation
[04]
Retention, LTV & lifecycle

[01]

Website CRO

Conversion-first UX & CRO

Shopify landing page testing

Performance optimization (speed, flow, clarity)

CMS Integration

We design and build shops that don’t just look good — they earn their keep. From high-converting landing pages to full Shopify ecosystems, every experience is engineered around user behavior, performance, and measurable growth. If it doesn’t move the metric, it doesn’t make the cut.

Work image
Work image

[02]

Brand positioning & story

[03]

Growth experimentation

[04]

Retention, LTV & lifecycle

Strategy, built to scale.

[

$12k/month

]

Foundation

For brands preparing to launch, reposition, or bring structure to their growth efforts.
Best for early-stage teams or focused initiatives that need clarity, prioritization, and a clear execution plan.

Defined scope, timeline, and success metrics

Growth audit for funnels, channels, lifecycle

Strategic roadmap & testing priorities

Email, CRO, or paid media setup

Ideal for 4–12 week engagements

Monthly CMO strategy calls

Get in touch

[

$12k/month

]

Foundation

For brands preparing to launch, reposition, or bring structure to their growth efforts.
Best for early-stage teams or focused initiatives that need clarity, prioritization, and a clear execution plan.

Defined scope, timeline, and success metrics

Growth audit for funnels, channels, lifecycle

Strategic roadmap & testing priorities

Email, CRO, or paid media setup

Ideal for 4–12 week engagements

Monthly CMO strategy calls

Get in touch

[

$12k/month

]

Foundation

For brands preparing to launch, reposition, or bring structure to their growth efforts.
Best for early-stage teams or focused initiatives that need clarity, prioritization, and a clear execution plan.

Defined scope, timeline, and success metrics

Growth audit for funnels, channels, lifecycle

Strategic roadmap & testing priorities

Email, CRO, or paid media setup

Ideal for 4–12 week engagements

Monthly CMO strategy calls

Get in touch

[

$20k/month

]

Growth

For brands ready to move faster with consistent execution and iteration. Ideal for scaling teams that need hands-on support across acquisition, retention, and optimization.

Dedicated growth team

World-class multi-channel paid media execution

Email campaigns & lifecycle flows

CRO testing & optimization

Daily Slack/email communication

Weekly check-ins & reporting

Get in touch

[

$20k/month

]

Growth

For brands ready to move faster with consistent execution and iteration. Ideal for scaling teams that need hands-on support across acquisition, retention, and optimization.

Dedicated growth team

World-class multi-channel paid media execution

Email campaigns & lifecycle flows

CRO testing & optimization

Daily Slack/email communication

Weekly check-ins & reporting

Get in touch

[

$20k/month

]

Growth

For brands ready to move faster with consistent execution and iteration. Ideal for scaling teams that need hands-on support across acquisition, retention, and optimization.

Dedicated growth team

World-class multi-channel paid media execution

Email campaigns & lifecycle flows

CRO testing & optimization

Daily Slack/email communication

Weekly check-ins & reporting

Get in touch

[

Custom Pricing

]

Scale

For established brands with complex needs and aggressive growth goals. Designed for teams seeking a long-term partner to drive performance across channels.

Get in touch

[

Custom Pricing

]

Scale

For established brands with complex needs and aggressive growth goals. Designed for teams seeking a long-term partner to drive performance across channels.

Get in touch

[

Custom Pricing

]

Scale

For established brands with complex needs and aggressive growth goals. Designed for teams seeking a long-term partner to drive performance across channels.

Get in touch

Cobalt Principle: Moving fast only matters if you’re moving in the right direction.

Icon

Quick Communications

Slack, open channels, always-on. You'll always be able to reach us.

Icon

Quick Communications

Slack, open channels, always-on. You'll always be able to reach us.

Icon

Quick Communications

Slack, open channels, always-on. You'll always be able to reach us.

Dedicated team

Your built-in CMOs. You get the best of both worlds: strategy AND execution.

Dedicated team

Your built-in CMOs. You get the best of both worlds: strategy AND execution.

Dedicated team

Your built-in CMOs. You get the best of both worlds: strategy AND execution.

Icon

Pause anytime

Need to go another direction? Give us a two-week heads up, no sweat.

Icon

Pause anytime

Need to go another direction? Give us a two-week heads up, no sweat.

Icon

Pause anytime

Need to go another direction? Give us a two-week heads up, no sweat.

Why Cobalt.

Cobalt represents the invisible force that makes performance possible.


In batteries, it enables sustained energy and reliability.

Cobalt reflects how we approach growth: not through spikes or shortcuts, but through durable systems that compound over time.